### Overview:
Marketing involves promoting and selling products or services to consumers. It encompasses various activities such as market research, branding, advertising, public relations, and digital marketing. Careers in marketing span across industries and sectors, offering diverse opportunities for professionals to develop and implement marketing strategies to drive business growth.
### Information:
**Product Groups:**
1. **Consumer Products**: Includes goods and services targeted at individual consumers, such as food and beverages, clothing, electronics, and personal care products.
2. **Business-to-Business (B2B)**: Involves marketing products or services from one business to another, such as software solutions, office equipment, and consulting services.
3. **Digital Marketing**: Focuses on marketing efforts conducted online, including website optimization, social media marketing, email marketing, and search engine optimization (SEO).
4. **Content Marketing**: Involves creating and distributing valuable content to attract and engage target audiences, build brand awareness, and drive customer acquisition and retention.
5. **Brand Management**: Oversees the development, positioning, and management of brands to create a distinct identity and resonate with consumers.
**Industry Groups:**
– Consumer Goods
– Technology
– Retail
– Healthcare
– Financial Services
– Hospitality
– Automotive
– Entertainment
– Nonprofit Organizations
**Prerequisites:**
– Bachelor’s degree in marketing, business, communications, or related fields.
– Strong communication, creativity, analytical, and problem-solving skills.
– Internships or relevant work experience in marketing, advertising, or related fields can be beneficial.
**Exit Opportunities:**
– Brand Management
– Product Management
– Market Research
– Advertising
– Public Relations
– Digital Marketing
– Sales
**Top Firms:**
1. Procter & Gamble
2. Unilever
3. Coca-Cola
4. PepsiCo
5. Google
6. Facebook
7. Amazon
8. Apple
9. Nike
10. Ogilvy & Mather
**Recruitment Timeline:**
– Marketing firms and companies typically recruit for undergraduate summer internships during the fall semester of the previous year.
**Compensation Ranges:**
– Summer Internship: $15 – $30 per hour
– Full-time Marketing Coordinator/Associate: $40,000 – $60,000 base salary, with potential bonuses and commissions.
